As your exhibition and event programs expand to include global markets, you will undoubtedly have questions about practices in different countries as well as how location may have an effect on your industry. Our exhibiting resource collection will help answer some of those questions. We will continue to add new information on a regular basis. Is there a question that still needs to an answer? Contact us! We’ll be glad to help.
Of all industries, healthcare presents the most complications for exhibitors. Why? Because of compliance and regulatory restrictions that govern what can be displayed, said, and promoted in the exhibit. Those complications are multiplied because there is no consistency in these governances from country to country. When you add the complexities of an unknown venue in a country where you have never exhibited before, you arrive at the moment where you call Idea International.
Exhibitions in Europe offer powerful platforms to expand your export market share and make connections with industry experts around the world. With trade shows in specialties ranging from pharmaceuticals to aerospace, European trade shows can provide very favorable returns on investment.
Exhibiting in Japan is a unique experience. Culture and design merge to give your exhibit an exciting direction. Regulations that are based on frequent weather patterns vary from venue to venue. Materials that are unfamiliar to most western exhibitors are used on a regular basis in Japan. Read more to get an idea of what your exhibiting experience will encompass when you come to our country.
Australia has seven major trade show venues and is quickly becoming a desirable location for global trade fairs and medical congresses. Because there is a single governing body for the entire continent and because trade fairs contribute so much to Australia’s economy, there is intense political pressure for government support for the industry. Finding a show in Australia on your schedule means investing some time in understanding the country and its practices.
Many financial experts predict that India will have the world’s largest economy by 2050. More and more show organizers are choosing to hold trade fairs and exhibitions in India. Exhibiting in India can challenge the expectations of western exhibitors. Read more to get ready for the adventure!
Jakarta is a dynamic market that is definitely in growth mode. Moreover, it is a maturing market with a growing number of shows. Labor is plentiful, and the major attraction is for regional shows—but that is changing.
China is expected to be the world’s largest economy in the 21st century. That fact alone is a reason to include Chinese trade shows in your schedule. China’s trade shows are growing by leaps and bounds, attracting global audiences. Idea International will provide peace of mind when you take your exhibit program to a part of the world that might appear daunting. We have been providing successful stands for exhibitors in China for over 15 years. Let us help you make an impact on this important market. We can assist you from the very minute you decide to take your program to the APAC region—we’ll help you select shows, navigate the complexities of the exhibiting environment, and take care of all the details so you can grow your market share.
We’ve put together something of a primer below to get you started as you are initially considering exhibiting in the APAC region. We cover a few things you probably aren’t thinking about like holidays and work stops. We are certain that the more you read, the more questions you will have—and we can answer them.
Currently, Korea is experiencing a pop culture explosion with K-Pop music and break-dancing existing side by side with centuries-old Buddhist practices. The country is a mix of modern cities, quiet villages, long-held customs, futuristic trends, cafes, and traditional tea shops. In the middle of all this diversity, Korea is emerging as a preferred site for meetings with venues that can accommodate crowds of all sizes.
One critical element in Singapore’s pre-eminence in the exhibition area is its stability. Singapore is ranked as the most stable country in Asia, politically and socially. Along with its proven track record of successful exhibitions, an advanced telecommunications network, a wide selection of convention and exhibition venues, and aggressive support from the public sector, Singapore looks set to fulfill its role as an international exhibition city.
With a commitment to both innovation and sustainability, Thailand’s convention industry is among the most robust in the world. Thailand continues to beat its targets in the events sector with earnings surging beyond the THB200 billion benchmark, the Thailand Convention and Exhibition Bureau (TCEB) reported. TCEB, the government agency tasked with driving growth in Thailand’s buoyant MICE industry, reported earnings reached THB219 billion on 34,261,307 domestic and international event business visitors. As more organizers discover the friendly attitude of the Thai government toward the business events industry, Thailand will continue to become a force in the industry.
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