When exhibiting in Beijing, business is conducted collectively and hierarchically with a view to a long-term relationship. When you are exhibiting in Beijing, remember you are in a city with... read more →
Let us help! Trade shows appear to be coming back to Asia before many other parts of the world. For those of you who serve global markets, this is both... read more →
If you don't include travel, it costs less to exhibit in Guangzhou than in the United States. Exhibiting in Guangzhou can take the exhibitor to one of the largest exhibition... read more →
Sometimes we all get tired of trade show travel, long hours on the show floor, nights in hotels. BUT: Enough of this WFH! I miss all of it from 13-hour... read more →
The more sensory appeal built into the space, the more enjoyable the customer journey, the more memorable the experience Planning a Retail Pop-up Store? Japan has made many incredible contributions... read more →
In Japan, precision is the watchword for event management. In a post on her weekly industry blog, Fridays with Joan, industry guru Joan Eisenstodt makes a good point. To paraphrase,... read more →
On any given day, the HKCEC (Hong Kong Convention and Exhibition Centre ) has the capacity for 140,000 visitors - Thanks to Hong Kong Convention and Exhibition Centre (Management) Limited... read more →
One of Macau’s more striking landmarks is the tall Macau Tower, with sweeping city views Macau, officially the Macau Special Administrative Region of the People's Republic of China, is an... read more →
Early in 2004, we launched Idea International. 2004 was the year of the Monkey, the perfect sign to guide us in our new venture because Monkeys view everyone as teachers.... read more →
Happy Holidays from Idea International! Thank You for Another Great Year!