The more sensory appeal built into the space, the more enjoyable the customer journey, the more memorable the experience Planning a Retail Pop-up Store? Japan has made many incredible contributions... read more →
In Japan, precision is the watchword for event management. In a post on her weekly industry blog, Fridays with Joan, industry guru Joan Eisenstodt makes a good point. To paraphrase,... read more →
On any given day, the HKCEC (Hong Kong Convention and Exhibition Centre ) has the capacity for 140,000 visitors - Thanks to Hong Kong Convention and Exhibition Centre (Management) Limited... read more →
One of Macau’s more striking landmarks is the tall Macau Tower, with sweeping city views Macau, officially the Macau Special Administrative Region of the People's Republic of China, is an... read more →
Early in 2004, we launched Idea International. 2004 was the year of the Monkey, the perfect sign to guide us in our new venture because Monkeys view everyone as teachers.... read more →
Happy Holidays from Idea International! Thank You for Another Great Year!
2019 EDDIE Award Winner Idea International, Inc. The EDPA EDDIE Awards recognize outstanding creative achievement for self-promotion. At this year’s annual meeting, EDPA ACCESS 2019, The Experiential Designers and Producers... read more →
In our industry, we all know the importance of face-to-face meetings. I’d love to spend some time with you—here are some opportunities for us to get together. EDPA ACCESS December 4-6,... read more →
Visiting the Asia Pacific? Welcome to the world of haggling! (Part Two) By participating in exhibitions and establishing your company in the Asia Pacific market, you will find yourself solidifying... read more →
The Bangkok International Trade and Exhibition Centre (BITEC) is ideally located along the BTS Skytrain system, Bangkok’s major transport network, making it one of the most accessible and convenient entertainment... read more →