Healthcare exhibiting is growing steadily in China, Japan, Australia—for that matter, throughout the APAC region. If your schedule includes a healthcare show in our part of the world, Idea International is the perfect partner for you.
The APAC region has become the new go-to destination for many global world congresses in the healthcare field. In particular, large specialty meetings focusing on specific diseases find that when the congress is held in the APAC region, attendance soars. With the construction of new convention facilities, the APAC region is competing head to head with Western countries and having significant success. Moreover, many healthcare professionals are attracted to the possibility of experiencing new cultures and cities. The APAC region is the fastest growing trade show market in the world. As European markets become less predictable, show managers, associations, and planners are looking to cities such as Phnom Penh, Manilla, Yangon, Colombo, and Saigon.
For example, the Asia Pacific biopharma development and production industry is growing rapidly and continues to evolve. The increase in adoption of innovative technology and investments in sophisticated R&D, coupled with higher manufacturing output, are shaping to be the central tenets of the industry. Many of these congresses are held in Singapore, where there has been a steady marketing effort to attract medical meetings. It is also an English-speaking country, which is attractive to attendees and speakers alike.
At many of the healthcare congresses and conferences in the APAC region, exhibiting and sponsorships are intertwined. And since many of these events are produced by only a few major organizers, local contacts are beneficial, to say the least. And that is where Idea International can be invaluable. We understand the unique negotiating environment in countries such as India, China, and Korea. We facilitate transactions for you, and we protect your budgets.
A large percentage of Idea International’s clients come from the healthcare industry. Companies like Baxter, Medtronic, Chugai, and Terumo trust their exhibit programs to us. We work directly with healthcare exhibitors and also through their domestic exhibit houses. The fact that many of the world’s most innovative healthcare companies not only trust their programs to us but continue to do so, year after year, show after show, is very important to us.
Healthcare exhibiting tends to be more complicated than other types of exhibiting. The chief concern is compliance with local regulatory bodies. At Idea International, we are used to regulations that change from country to country in the APAC region—and sometimes from city to city. Particularly in the APAC region, new mandates are a regular feature since previously, not many regulations and guidances existed. The rules are aimed primarily at the appearance of quid pro quo situations and non-compliant promotion. Idea International understands this, and we work not only with your domestic exhibit partner but also with your internal product team and your legal and regulatory departments.
As the number of healthcare congresses continues to grow in the APAC region, it is critical that you be prepared to take advantage of these new, expansive markets. Although we can work on tight time frames, the optimal situation is to review your show schedule together and see how we can help you—just as we have been helping other healthcare exhibitors for almost 15 years.