World Federation of Hemophilia | Melbourne, Australia
Baxter was the top sponsor at the 2014 World Federation of Hemophilia in Melbourne. Because of the company’s prominence at this meeting, Baxter had exhibits for multiple purposes. There was a corporate exhibit, a medical affairs exhibit, a poster distribution exhibit, and a hospitality exhibit. All four stands kept the brand consistent. The main challenge was keeping all of these spaces compliant in order to adhere to the promotional guidelines set forth in the recently published Australian Code of Conduct from Medicines Australia. Because the code is new, regulators erred on the conservative side. Idea International was able to make sure that all of Baxter’s properties were acceptable in the new Australian regulatory environment.
“From the early planning stages throughout execution, Chris and his team performed at the highest levels of professionalism and expertise! Given the fact that the show was in Australia, with the distance and time change, we had to be organized above & beyond and work with local sources to ensure the success of the event program. Chris directed numerous suppliers, talent and technical support, leaving no detail un- attended! This event required sophisticated media, dynamic architecture & lighting, a number of on-site activities & promotions along with robust catering services. Plus because this was a medical show, we had to make sure we were compliant with local regulations from Medicines Australia. The project management was multi-faceted, and while some challenges arose on-site, everything was handled flawlessly by Chris & his team. I highly recommend Idea International no matter where your program and/or event takes you. They truly provide a stellar partnership and peace of mind!”
MaryBeth Gieser, Client Team Director, Hamilton Exhibits, LLC