Welcome to the year of the Ox! The most loyal and steadfast sign of the zodiac, the Ox is honest and hard-working, never interested in being the center of attention.... read more →
What kind of budget preparation can you do when “the world’s turned upside down?” When your potential show schedule includes trade fairs and events in the APAC region, we can... read more →
Let us help! Trade shows appear to be coming back to Asia before many other parts of the world. For those of you who serve global markets, this is both... read more →
Sometimes we all get tired of trade show travel, long hours on the show floor, nights in hotels. BUT: Enough of this WFH! I miss all of it from 13-hour... read more →
Early in 2004, we launched Idea International. 2004 was the year of the Monkey, the perfect sign to guide us in our new venture because Monkeys view everyone as teachers.... read more →
Happy Holidays from Idea International! Thank You for Another Great Year!
In our industry, we all know the importance of face-to-face meetings. I’d love to spend some time with you—here are some opportunities for us to get together. EDPA ACCESS December 4-6,... read more →
Visiting the Asia Pacific? Welcome to the world of haggling! (Part Two) By participating in exhibitions and establishing your company in the Asia Pacific market, you will find yourself solidifying... read more →
Visiting the Asia Pacific? Welcome to the world of haggling! (Part One) Haggling! Love it? Hate it? Haggling is a way of life in much of Asia. It’s a significant... read more →