…Exhibiting in the APAC region is the farthest thing from your mind.
You can’t imagine taking your exhibit program halfway around the world to new markets and audiences.
Let’s pretend for a minute that your company is in the digital sound industry. The ways in which we experience sound, listen to music, and how it is recorded and tagged with metadata has changed dramatically in just the past few years.
If you are in the digital sound industry, no doubt you exhibit at NAB in the U.S. On the NAB website, we find this paragraph:
The devices used to capture and deliver sound have been transformed. Not the speakers, mics and headphones, but the technologies supporting them and the growing applications we have for them are changing the shapes and sizes of sound equipment. Wires have disappeared with evolving Bluetooth capabilities and the work to reduce distortion and produce superior sound quality is ongoing.
Technology, including sound, has created a global village. These words are not specifically for the U.S. but for a global audience.
So if you exhibit at NAB, why don’t you exhibit at IBC in Amsterdam—or CommunicAsia in Singapore? There are 1,874 exhibitors at NAB, 1,679 at IBC, and 1,100 at CommunicAsia. While NAB attracts almost 70,000 buyers and visitors from more than 160 countries, there are approximately 35,000 buyers at IBC and approximately 25,000 at CommunicAsia. What should interest you even more is the fact that the latter two exhibitions also attract large global audiences, not simply regional visitors.Can your brand afford to ignore these additional buyers?
Markets are global, and technology does not acknowledge geographical boundaries. Most industries do not. Your show schedule needs to encompass the world.
Is the reason you are not exhibiting outside North America because the prospect of transporting your program to another country is daunting? It needn’t be. Companies like ours, Idea International, will manage your logistics every step of the way, ensure your brand consistency, and manage your budget so you can focus on market expansion. Contact Idea International now—we’ll be happy to help you find the right shows in your industry.