Sometimes life can turn on a dime. One minute you’re skipping through your day. But before you know it, fate, weather, or even a change of mind can leave you scrambling to regain your equilibrium. I recently lost my balance – albeit temporarily – at the Tokyo Game Show.
“if you’d have asked me whether or not it was possible to rotate an entire booth – and a 20-foot tower to boot – in less than five hours, I would have said you were crazy.” Chris Dorn, President Idea International, Inc.
My company, the exhibit-design and fabrication firm Idea International Inc., is based in Osaka, Japan, and specializes in helping companies exhibiting in the Asia-Pacific region. For this particular show, my team and I were working with a major player in the gaming industry. Several months before the event, we’d devised a roughly 50-by-70-foot island stand featuring a 20-foot-tall central tower comprising mostly cladded truss topped with a massive screen to display gaming content. We also secured a prime booth-space location at front of the hall, and the screen faced the entrance so everyone would surely see it as they came in. Around the tower, kiosks could offer attendees myriad gaming experiences.
Prior to the show, we’d gone through countless conversations, revisions, and compromises to arrive at a final floor plan. Ultimately, the client provided written sign-off on the design and its position within the space…read the complete article online at ExhibitorOnline.com