If you haven’t yet been in charge of a global project in the APAC region, don’t worry – you will be soon. According to EXHIBITOR magazine’s 2013 International Exhibiting Survey U.S. companies are crossing borders to increase sales, generate brand awareness and cultivate relationships with foreign prospects. The most popular countries among U.S. exhibitors heading overseas include China, Australia, and Japan.
No need to panic! On Tuesday, March 18, Christopher Dorn, President, Idea International, will conduct two sessions at EXHIBITOR2014 to help you navigate the APAC landscape…Read more here