The Mobile World Congress (MWC) is a B2B event for anyone and everyone in mobile as well as those in adjacent industries who want to discover how mobile technology can benefit their businesses. In short, anyone fitting that description will find relevant learning and networking opportunities to make the trip to Barcelona worthwhile.
Barcelona? Yes. Barcelona gave birth to the original GSM World Congress which became Mobile World Congress. The Barcelona event continues to be a power house with over 108,000 attendees from 204 countries. The opportunities for sales and increasing market share are amazing, with over 55% of the attendees holding senior management positions.
Mobile World Congress (MWC) Expands to the APAC Region
When the MWC decided to expand its global presence, specifically for a summer event, the obvious choice for the organizers was not the U.S., it was China—and the new event was branded Mobile World Congress Shanghai. MWC Shanghai, much newer than its parent event in Barcelona, nevertheless attracted more than 65,000 people last year—and attendance continues to grow.
When the organizers expand the presence of a show, it’s based on research that the audience in a particular region is expanding.
In one of our recent newsletters, we suggested that if you are exhibiting at a show that has global off-shoots, you should definitely consider expanding your reach to audiences in other parts of the world. This is certainly the case with MWC Shanghai. There is little overlap in attendance from the Barcelona event and the mobile community in the APAC region comes out in full force, with 830+media and analysts including business, consumer, broadcast, trade, vertical media outlets and industry research firms from around the globe and 600+outbound posts across English and Chinese social channels. 2 million+ impressions on Weibo and 85,000+ on WeChat.
Families welcome—MWC Shanghai engages end users.
To broaden the audience even more, visitors seeking the latest and greatest in mobile technology will get the opportunity to try out the newest devices, gadgets and experiences at the g MWC Shanghai. This year, to make it even more convenient for citizens from Shanghai and the surrounding area to visit, the event has been extended from three to four days and will now be open to consumers, including families and children aged six years and older.
If you are part of the mobile industry, can you really afford to ignore that type of exposure?