Healthcare research firm Frost and Sullivan predicted that this year’s growth of healthcare marketing in the APAC region is expected to grow at 11.1%, making the APAC region one of the fastest growing healthcare markets in the world (the rest of the growth rate in the global healthcare economy grows at the annual growth rate of 4.8%.)
What explains this growth? Significant factors include the increasing adoption of technology, innovative healthcare access programs, and delivery of care outside traditional hospital settings. The healthcare industry in the APAC region will benefit from the affordability of technology in the area and the ability for healthcare companies to develop innovative solutions.
As this activity increases, healthcare companies exhibiting in the region will most likely notice an increase in restrictions and regulations like the healthcare industry in North America and Europe. The catalyst for increased compliance will come from the growth of international exhibitors at medical meetings in the APAC region as well as the growth of international attendees. New business models will develop as a result, and marketing and exhibiting will become more patient-centric—just as it has in the US.
The APAC region will also most likely benefit from the confusion caused by Brexit as Medicines Europe leaves England for Amsterdam.
Diverse factors appear to be influencing the double-digit growth:
- The population in the APAC region is aging and requiring healthcare providers to become more knowledgeable in managing diseases of the elderly.
- Hand in hand with that is the rising incidence of chronic diseases, such as diabetes, hypertension, and similar conditions.
- An emerging affluent middle class is more attention to their health and are willing to spend money, including on cosmetic procedures.
- Accessibility to state of the art treatments and therapeutic products is increasing.
- The APAC region has experienced a rise in medical tourism.
These emerging trends create growth opportunities for healthcare exhibiting companies including pharmaceuticals, diagnostics, and medical technology manufacturers, digital health vendors, and healthcare service providers.
As the demand for more precise and extensive healthcare exhibits grows in the APAC region, more and more healthcare exhibitors and their agencies look to Idea International for superior service and informed response to their needs.
Healthcare companies around the world are increasingly aware of the need for exhibitions in the APAC region. Major global companies such as Medtronic, Celgene, AbbVie, Baxter, and Roche trust their programs to Idea International. If you are ready to take your healthcare exhibit program to the APAC region, call us—and we’ll tell you how we can help you increase market share in our part of the world.
Idea International knows medical exhibiting. We know the preferred venues from Sydney to Singapore, the cities, the halls, the hotels where medical events and congresses are held. We have strong relations with suppliers across the APAC region, including premium labor companies. But more than anything, we know the medical landscape, the regulatory environment, what guidances apply to companies exhibiting from other countries, and how to respond when a product manager tells us that new findings have been reported. We are on site to make sure that nothing goes wrong, and we are quick to find a solution to last-minute challenges.
We are used to working with highly sensitive information and are more than willing to negotiate an NDA. We have earned the trust of agencies around the world.
Building awareness of new therapies as well as pipeline products is in demand by the APAC healthcare community. Companies from all over the world are exhibiting in the APAC region, and they are asking Idea International to take charge of their exhibit programs. Why? Because we are leaders in healthcare exhibiting, with a history that pre-dates this recent growth. As different countries introduce regulations governing promotion, we know what needs to be done to make the exhibits compliant. When you want excellence in your APAC healthcare exhibiting program, contact Idea International.
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