We were Honored to be Entrusted with the New Branding for Novanta at Laser World of Photonics China 2021

“The 3-day exhibition which attracted 79,453 attendees, 39% higher than the previous years.”


Novanta is the parent company for long-time Idea International client Cambridge Technology, which provides Novanta’s laser beam steering solutions.

Formerly the GSI Group, when the company changed its name to Novanta and needed a new brand presence at LASER World of PHOTONICS CHINA, Idea International was the logical partner since we knew Novanta’s companies in the field: Cambridge Technology, Arges, Laser Quantum, and Synrad—as well as all their capabilities.


Novanta’s international customers account for approximately 60% of all sales, making this show very critical for the company. The Photonics group within Novanta is laser-focused. The company uses its expertise in laser and motion control technologies to design and manufacture sets of products geared to the medical, healthcare, and advanced industrial markets.

The exhibit featured a hanging sign with the corporate umbrella brand, Novanta, primary, and the product brands—Cambridge Technology, Arges. Laser Quantum, and Synrad—listed below Demo stations, always important in technology exhibits, were plentiful so that exhibit visitors could get a hands-on experience with the various technologies and products.

Idea International has worked with Cambridge Technology for the past five years and was honored to be entrusted with the new branding for Novanta at Laser World of Photonics China 2021. Here’s a short video showing their exhibit at the 3-day exhibition, which attracted 79,453 attendees, 39% higher than the previous years.

Exhibitor at a Glance

Novanta | Bedford, MA

Highly engineered component and subsystem solutions & deep expertise in advanced photonics, vision and precision motion make Novanta the global technology partner of choice for medical and advanced industrial OEMs.


LASER World of PHOTONICS CHINA | Shanghai, China

LASER World of PHOTONICS CHINA is Asia’s largest trade fair for the photonics industry. The show presents the entire range of optical technologies in an international setting and tailors to the specific needs of the Chinese market.


Colorful backlit graphics, many of them large-format, are used in the interior and exterior of the space, which has a raised floor. Idea International positioned graphics in the conference room as reminders to take advantage of every branding opportunity. Bilingual graphics are used throughout the exhibit.

Peace of mind, half a world away ™

Osaka Main Office

Idea International, Inc.
4F Senrichuou Twin Building Bekkan
1-1-4 Shinsenri-nishimachi
Toyonaka-shi Osaka
Japan 560-0083

Phone: (0)6-6170-9571
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Fax Outside Japan: +81-6-6170-9572
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