Part Two of a Two Part Series - Using technology in exhibits has many advocates but also gives rise to Chicken Little-ish naysayers who prophesy the disappearance of the personal... read more →
Part One of a Two Part Series - Using technology in exhibits has many advocates but also gives rise to Chicken Little-ish naysayers who prophesy the disappearance of the personal... read more →
Participants won’t soon forget this meeting—and why? Because my client made it fun, and fun creates memorability. In the trade show industry, we work hard. We work long hours, over... read more →
Healthcare exhibiting is growing steadily in China, Japan, Australia—for that matter, throughout the APAC region. If your schedule includes a healthcare show in our part of the world, Idea International... read more →
The Mobile World Congress (MWC) is a B2B event for anyone and everyone in mobile as well as those in adjacent industries who want to discover how mobile technology can... read more →
What do we mean? The brand experience is consistent -- the materials don't have to be! Because Idea International works in the APAC region, let’s focus on what you might... read more →
...Exhibiting in the APAC region is the farthest thing from your mind. You can’t imagine taking your exhibit program halfway around the world to new markets and audiences. Or...can you?... read more →
When you think of New Zealand, what comes to mind? Perhaps it is Mt. Victoria and the amazing terrain that provided the backdrop for the Lord of the Rings trilogy.... read more →
The Asian Exhibition Market Continues to Grow While the U.S exhibition market took a slight dip during the first quarter of 2017, the Asian exhibition market continues to grow having... read more →
Hong Kong - a desirable site for many markets and for many reasons Hong Kong is becoming a desirable destination for trade shows across many industries. From the Jewelry and... read more →