Whether you're exhibiting internationally or at domestic shows with attendees from overseas, you need to know your audience. After all, when it comes to face-to-face marketing with foreign buyers, assuming... read more →
The Thailand Convention and Exhibition Bureau (TCEB) has unveiled its strategic direction for 2016, highlighting key strategies to attract more large-scale meetings and incentives (M&I) by allocating a sales promotion... read more →
Melbourne will host the 11th World Congress on Developmental Origins of Health and Disease 2019 (DOHaD), marking the first time the biennial congress will be held in the city. The... read more →
India’s exhibition business continues to grow and Idea International is especially experienced in exhibiting in India. Messe Frankfurt Trade Fairs India’s portfolio now includes events such as ACMA Automechanika New... read more →
How are APAC marketers affecting optimizing customer experience? See the infographic by the Chief Marketing Officer Council World Wide.
Los Angeles, CA – MAGIC, the leader and legend among apparel shows worldwide, is expanding its influence even further by launching the iconic brand’s first venture overseas. A new joint venture... read more →
India joined the World Trade Organization (W.T.O) in 1995. India’s population is 1.2 billion, and it has the world’s 7th largest economy, predicted to become the largest economy by 2050... read more →
The Korean exhibition industry continues to grow, and Idea International is growing right alongside of it. Reed Exhibitions, the world-leading events organizer, recently announced its acquisition of the Electronics Manufacturing... read more →
Business interested in doing business in China should be active on LinkedIn. Read more about LinkedIn as a social media bridge into China here.
Singapore is attracting companies like Twitter and Airbnb, as well as regional start-ups, and the new corporate headquarters that are being designed and built for these companies are stunning. Read... read more →