Idea International: Experiential Marketing Without Borders

For 20+ years, Idea International has been the go-to partner for experiential marketing and trade fair exhibitions across the Asia-Pacific (APAC) region. Now, our expertise in designing, shopfitting, and space planning spans Europe and beyond, delivering brand experiences that connect people worldwide. 

What we do:

• 

  We delive brand experiences that connect people worldwide.

  Exhibitions and meetings

• Retail installations and mobile activations
• Corporate environments and customer experience centers
• Museums and permanent installations
• Global event management and production 

Why partner with us:

• Consistency across every market — from Shanghai to Spain, Munich to Mumbai
• Deep knowledge of local regulations and cultural nuances
• Trusted by leaders in manufacturing, healthcare, consumer goods, and food products
• Virtual and on-site collaboration to bridge global teams

With Idea International, your brand speaks the local language wherever it goes.

Beyond Exhibits: Global Experiential Marketing with Idea International

For decades, Idea International has been the trusted leader in experiential marketing across the APAC region. Today, our expertise extends to Europe and beyond, giving brands a global partner who understands both international scope and local nuance.

With deep knowledge of trade fair exhibition services, long-standing venue relationships, and proven execution across industries, we offer more than logistics. Rather, we deliver impactful corporate experiences. From KOL dinners and medical conferences to product launches, curated VIP gatherings, and special events, our team has done it all.

ExCel London’s vision is to be the home of world leading events.

 What we bring to your brand:

• • Flawless trade fair exhibitions and global event execution
  • Product launches, KOL dinners, and VIP event services
  • Retail installations, pop-ups, and shopfitting expertise
  • Corporate environment build-outs and permanent installations
  • Design, production, and total project management

Our experience within Japan’s world-leading retail environments gives us a unique advantage in shopfitting, safety standards, and spatial design—expertise we bring to projects worldwide.

At Idea International, we understand that people respond most powerfully to immersive, three-dimensional environments. Whether creating a short-term exhibition or a lasting corporate build-out, we align with your brand values to craft experiences that connect with audiences and leave lasting impressions across global markets.

Build Your Brand on the Global Stage

Trade shows are no longer just local opportunities. They’re gateways to the world. At Idea International, we know how to make your brand shine across continents with experiences that spark curiosity, encourage interaction, and leave a lasting impression.

Global audiences expect consistency and impact, and that’s exactly what we deliver. Whether it’s a bustling trade fair in Munich, a sleek launch in Singapore, or a VIP dinner in Tokyo, we design immersive, three-dimensional environments that put your brand at the center of the conversation.

And when the show floor isn’t enough? We take your brand on the road. Mobile event marketing tours bring products directly to your customers so they can see, touch, and experience them in real time. These tours work as powerful stand-alone campaigns or as extensions of trade fairs, turning every encounter into a chance to build loyalty.

Among the largest in Europe, Fira de Barcelona has two large venues that provide 400,000 sqm of exhibition area.

Here’s how we take your brand further:

• Global trade show design and execution
• Mobile tours that deliver hands-on experiences
• Custom-built, immersive brand environments
• Seamless consistency across every market
• Strategic guidance to break into new regions with confidence

Expanding into new markets doesn’t have to feel risky. It should feel exciting. With Idea International, you don’t just exhibit. You connect. You captivate. You win.

Wherever you want your brand to go, we’ll take you there. Connect with us today.