“We’ll have everything in place so that the client can arrive at the show site and literally start promoting their product.”
Automation Anywhere is the leader in intelligent automation solutions that puts AI to work across every aspect of an organization. Their social impact initiatives and investments align with the United Nations Sustainable Development Goals to improve health and “education, reduce inequality, and spur economic growth, all while tackling climate change.
According to one customer, “The future is human-centric, and user experience will be your most important differentiator. You need to be where your user—your customer—is.” Growing its user base in a highly competitive industry, Automation Anywhere looks for global exhibiting opportunities—anywhere in the world.
Automation Anywhere uses a relatively small exhibit in a multitude of shows. The exhibit is easily recognizable as promoting Automation Anywhere. The company uses demos in the exhibits and product-centric webinars to show the advantages of its platform.
The exhibition venues are global, so Idea ensures there are no exhibit set-up challenges. Automation Anywhere aims to get the word out and take advantage of exhibiting opportunities anywhere in the world.
During a three-year period, Automation Anywhere participated in approximately 250 shows. Idea International partnered with the company in the APAC region at forty-fifty shows per year, reaching audiences in Jakarta, Kuala Lumpur, Singapore, Dubai, London, New York, Tokyo, and Bangalore, among other places.
Automation Anywhere’s exhibit venues are mixed in purpose and geography, so the company trusts its global exhibit program to Idea International. With such an extensive show schedule, they know Idea International will value-engineer the entire project.
The personnel for Automation Anywhere in each venue will often personalize the exhibit—perhaps with unique furniture, flooring, graphics displays, logo applications, screen placement, and content. Or perhaps a shower of paper airplanes! In each case, the identity is clear and communicates the installed base of Automation Anywhere.
The minimalist approach resonates with the target audience searching for technology to change their organizations.
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