As the exhibition industry continues to grow, universities are increasingly stepping up to unleash crops of well-trained professionals.
Chris Dorn, President of exhibit house Idea International and a graduate of Bemidji’s exhibit design program, agrees that it is old thinking to believe that if you build it, they will come. “A plan has to be a lot more savvy than just developing an environment that looks really cool,” Dorn said. “You have to tie it into a brand’s message and think about the experience as a complex package, and this program shows you how to do that. Bemidji is at the forefront of getting people on the ground in the real-world side of the exhibition business.”
Read more about Chris Dorn and education in the exhibit industry at Exhibit City News here.
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