Whether you’re exhibiting internationally or at domestic shows with attendees from overseas, you need to know your audience. After all, when it comes to face-to-face marketing with foreign buyers, assuming the wrong posture, wearing the wrong attire, or even greeting the wrong person first can land you in hot water faster than you can say “international incident.” But it’s impossible to sidestep these snafus if you don’t know what they are. So to help you adeptly navigate a multitude of cultural faux pas, here are tried-and-true tips on how to handle meetings and meals with prospects and clients from 11 different countries.
Want to learn more? Read the ExhibitorOnline.com article by Kevin Farrell here
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