Global Excellence in Action: How Idea International Became ProSlide’s Worldwide Exhibition Partner

Trust in the exhibition world isn’t given—it’s earned. And in 2014, one flawlessly executed show forged an enduring partnership between Idea International and ProSlide Technology Inc., the latter of which creates world-renowned water rides for international amusement parks and attractions.

When ProSlide first encountered Idea International’s exhibition expertise at Asian Attractions Expo 2014, neither company anticipated how transformative that single show would become. One flawlessly executed event was all it took to demonstrate that Idea International’s exceptional capabilities in global trade show management weren’t just impressive—they were indispensable.

The Challenge

ProSlide uses trade shows to showcase its latest advancements in water ride technology, network with industry professionals, and promote the brand to potential clients, including water parks, resorts, and entertainment facilities. To do this, the Canadian firm uses scale models, interactive displays, and virtual reality (VR) simulations to provide an immersive experience.

Going into the Asian Attractions Expo, ProSlide needed a partner who could deliver sophisticated exhibition experiences across international markets. Plus, its exhibiting strategy demanded meticulous attention to detail and featured complex scale models that were crucial for client presentations. What’s more, ProSlide had a reputation to uphold, as it boasted a history of impressive displays, many of which had won industry awards, including 16 IAAPA Best New Water Ride accolades.

The Initial Connection

In 2014, ProSlide’s North American exhibit house recognized that it needed more than just an Asia-Pacific (APAC) specialist to bring ProSlide’s vision to life. As an Illinois-based firm, it lacked the international expertise to successfully pull off this stand within the Asian marketplace. It needed a true global partner.

What set Idea International apart was its rare combination of deep expertise in both Asian and European exhibition markets, making it uniquely qualified to match ProSlide’s worldwide ambitions. Idea Internationals’ dual-market mastery, combined with its reputation for sophisticated design and precise fabrication capabilities, made it the clear choice for ProSlide’s international exhibition needs.

From Single Show to Global Partnership

From the start, the partnership was a resounding success. At Asian Attractions Expo 2014, Idea International’s execution exceeded all expectations, with success hinging on five critical factors:

• Precise handling of ProSlide’s elaborate scale model
• Seamless coordination with ProSlide’s North American sales teams
• Design and fabrication expertise that supported ProSlide’s history of excellence
• Deep understanding of local market nuances
• Strategic presentation of ProSlide’s award achievements

Thanks to this initial success, ProSlide and its exhibit house inquired about Idea International’s global capabilities. Impressed by Idea’s comprehensive international expertise, ProSlide expanded the partnership to encompass the company’s entire global trade show program, from intimate tabletop displays to major tier-one exhibitions. While its original exhibit house continued to manage the firm’s North American shows, Idea took the reins for pretty much all events overseas.

The Impact

Today, Idea International manages ProSlide’s complete international exhibition presence, creating immersive experiences that showcase the firm’s innovative water rides through:

• Carefully curated model displays
• Interactive presentations
• Strategic presentations
• Multimedia installations

This partnership has helped ProSlide maintain its position as the trusted partner of world-class water parks, while expanding into new markets across Asia, Europe, and beyond. Through Idea International’s expertise, ProSlide’s revolutionary water ride technologies continue to captivate audiences at major industry events worldwide.