{"id":4939,"date":"2020-12-04T06:32:02","date_gmt":"2020-12-04T11:32:02","guid":{"rendered":"https:\/\/idea-intl.com\/exhibits\/?p=4939"},"modified":"2022-06-01T10:54:32","modified_gmt":"2022-06-01T15:54:32","slug":"international-collaboration-experiential-marketing","status":"publish","type":"post","link":"https:\/\/idea-intl.com\/exhibits\/exhibiting\/international-collaboration-experiential-marketing\/","title":{"rendered":"EDPA Recognizes 15-year International Collaboration"},"content":{"rendered":"\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"4941\" data-permalink=\"https:\/\/idea-intl.com\/exhibits\/exhibiting\/international-collaboration-experiential-marketing\/attachment\/award\/\" data-orig-file=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/award.jpg\" data-orig-size=\"1500,1000\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"award\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/award-300x200.jpg\" data-large-file=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/award-1024x683.jpg\" class=\"aligncenter size-full wp-image-4941\" src=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/award.jpg\" alt=\"EDPA Recognizes 15-year International Collaboration between Idea International, Inc. and Group Delphi\" width=\"1500\" height=\"1000\" srcset=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/award.jpg 1500w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/award-300x200.jpg 300w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/award-1024x683.jpg 1024w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/award-768x512.jpg 768w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/award-600x400.jpg 600w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p>The <a href=\"https:\/\/www.edpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Experiential Designers and Producers Association<\/a> (EDPA) recognized the 15-year collaboration between Idea International and Group Delphi in bringing Medtronic to trade shows throughout the APAC region.<\/p>\n<p>This is not a single collaboration but one that stretches over 15 years and takes place all over the APAC region. The partnership between Idea International and Group Delphi has helped Medtronic establish and retain its influence in this critical region.\u00a0<\/p>\n<p>The target audience for the medical device company varies by specialty. The global healthcare professionals (HCPs) who attend these medical meetings are interested in the medical device and equipment that serves their particular therapeutic area. Medtronic is a global giant, and the collaborative solutions implemented include brand recognition no matter where the meeting is held&#8211;and no matter what the solution offered.<\/p>\n<p>The important factors here are paying attention to the unique environment&#8211;cultural, geographic, political&#8211;in each location and creating a smooth path for Medtronic to showcase its products. In some cases, this involves working with local offices&#8211;in most cases, Idea and Group Delphi interact closely to come up with the solution that best fits the meeting and therapeutic area. The personal partnership between Christopher Dorn (Idea) and Kyle Wood and Justin Hirsch (Group Delphi) blended with the client input from Global Director Sue Huff has kept this program running smoothly for well over a decade.<\/p>\n<div class=\"tiled-gallery type-rectangular tiled-gallery-unresized\" data-original-width=\"1161\" data-carousel-extra='{&quot;blog_id&quot;:1,&quot;permalink&quot;:&quot;https:\\\/\\\/idea-intl.com\\\/exhibits\\\/exhibiting\\\/international-collaboration-experiential-marketing\\\/&quot;,&quot;likes_blog_id&quot;:93552714}' itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\" > <div class=\"gallery-row\" style=\"width: 1161px; height: 528px;\" data-original-width=\"1161\" data-original-height=\"528\" > <div class=\"gallery-group images-1\" style=\"width: 790px; height: 528px;\" data-original-width=\"790\" data-original-height=\"528\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/idea-intl.com\/exhibits\/exhibiting\/international-collaboration-experiential-marketing\/attachment\/medtronic-apasl-hongkong-2013-copy-jpg-jpg\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"786\"> <meta itemprop=\"height\" content=\"524\"> <img decoding=\"async\" class=\"\" data-attachment-id=\"4948\" data-orig-file=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-APASL-HONGKONG-2013-Copy.jpg.jpg.jpg\" data-orig-size=\"1500,1000\" data-comments-opened=\"\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"MEDTRONIC-APASL-HONGKONG-2013 &amp;#8211; Copy.jpg.jpg\" data-image-description=\"\" data-medium-file=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-APASL-HONGKONG-2013-Copy.jpg.jpg-300x200.jpg\" data-large-file=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-APASL-HONGKONG-2013-Copy.jpg.jpg-1024x683.jpg\" src=\"https:\/\/i0.wp.com\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-APASL-HONGKONG-2013-Copy.jpg.jpg.jpg?w=786&#038;h=524&#038;ssl=1\" srcset=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-APASL-HONGKONG-2013-Copy.jpg.jpg.jpg 1500w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-APASL-HONGKONG-2013-Copy.jpg.jpg-300x200.jpg 300w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-APASL-HONGKONG-2013-Copy.jpg.jpg-1024x683.jpg 1024w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-APASL-HONGKONG-2013-Copy.jpg.jpg-768x512.jpg 768w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-APASL-HONGKONG-2013-Copy.jpg.jpg-600x400.jpg 600w\" width=\"786\" height=\"524\" loading=\"lazy\" data-original-width=\"786\" data-original-height=\"524\" itemprop=\"http:\/\/schema.org\/image\" title=\"MEDTRONIC-APASL-HONGKONG-2013 - Copy.jpg.jpg\" alt=\"Medtronic Exhibit - An international collaboration between Idea International, Inc. and Group Delphi - Hong Kong 2013\" style=\"width: 786px; height: 524px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-2\" style=\"width: 371px; height: 528px;\" data-original-width=\"371\" data-original-height=\"528\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/idea-intl.com\/exhibits\/exhibiting\/international-collaboration-experiential-marketing\/attachment\/medtronic-ihpba-2014-seoul-korea-copy\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"367\"> <meta itemprop=\"height\" content=\"245\"> <img decoding=\"async\" class=\"\" data-attachment-id=\"4949\" data-orig-file=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-IHPBA-2014-SEOUL-KOREA-Copy.jpg\" data-orig-size=\"1500,1000\" data-comments-opened=\"\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"MEDTRONIC-IHPBA-2014-SEOUL-KOREA &amp;#8211; Copy\" data-image-description=\"\" data-medium-file=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-IHPBA-2014-SEOUL-KOREA-Copy-300x200.jpg\" data-large-file=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-IHPBA-2014-SEOUL-KOREA-Copy-1024x683.jpg\" src=\"https:\/\/i0.wp.com\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-IHPBA-2014-SEOUL-KOREA-Copy.jpg?w=367&#038;h=245&#038;ssl=1\" srcset=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-IHPBA-2014-SEOUL-KOREA-Copy.jpg 1500w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-IHPBA-2014-SEOUL-KOREA-Copy-300x200.jpg 300w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-IHPBA-2014-SEOUL-KOREA-Copy-1024x683.jpg 1024w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-IHPBA-2014-SEOUL-KOREA-Copy-768x512.jpg 768w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-IHPBA-2014-SEOUL-KOREA-Copy-600x400.jpg 600w\" width=\"367\" height=\"245\" loading=\"lazy\" data-original-width=\"367\" data-original-height=\"245\" itemprop=\"http:\/\/schema.org\/image\" title=\"MEDTRONIC-IHPBA-2014-SEOUL-KOREA - Copy\" alt=\"Medtronic Exhibit - An international collaboration between Idea International, Inc. and Group Delphi - Seoul, Korea\" style=\"width: 367px; height: 245px;\" \/> <\/a> <\/div> <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/idea-intl.com\/exhibits\/exhibiting\/international-collaboration-experiential-marketing\/attachment\/medtronic-2010\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"367\"> <meta itemprop=\"height\" content=\"275\"> <img decoding=\"async\" class=\"\" data-attachment-id=\"4944\" data-orig-file=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-2010.jpg\" data-orig-size=\"1500,1125\" data-comments-opened=\"\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"MEDTRONIC 2010\" data-image-description=\"\" data-medium-file=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-2010-300x225.jpg\" data-large-file=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-2010-1024x768.jpg\" src=\"https:\/\/i0.wp.com\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-2010.jpg?w=367&#038;h=275&#038;ssl=1\" srcset=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-2010.jpg 1500w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-2010-300x225.jpg 300w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-2010-1024x768.jpg 1024w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-2010-768x576.jpg 768w\" width=\"367\" height=\"275\" loading=\"lazy\" data-original-width=\"367\" data-original-height=\"275\" itemprop=\"http:\/\/schema.org\/image\" title=\"MEDTRONIC 2010\" alt=\"Medtronic Exhibit - An international collaboration between Idea International, Inc. and Group Delphi\" style=\"width: 367px; height: 275px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <\/div> <!-- close row --> <div class=\"gallery-row\" style=\"width: 1161px; height: 296px;\" data-original-width=\"1161\" data-original-height=\"296\" > <div class=\"gallery-group images-1\" style=\"width: 394px; height: 296px;\" data-original-width=\"394\" data-original-height=\"296\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/idea-intl.com\/exhibits\/exhibiting\/international-collaboration-experiential-marketing\/attachment\/medtronic-japan\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"390\"> <meta itemprop=\"height\" content=\"292\"> <img decoding=\"async\" class=\"\" data-attachment-id=\"4947\" data-orig-file=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-JAPAN.jpg\" data-orig-size=\"1500,1125\" data-comments-opened=\"\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"MEDTRONIC JAPAN\" data-image-description=\"\" data-medium-file=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-JAPAN-300x225.jpg\" data-large-file=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-JAPAN-1024x768.jpg\" src=\"https:\/\/i0.wp.com\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-JAPAN.jpg?w=390&#038;h=292&#038;ssl=1\" srcset=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-JAPAN.jpg 1500w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-JAPAN-300x225.jpg 300w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-JAPAN-1024x768.jpg 1024w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-JAPAN-768x576.jpg 768w\" width=\"390\" height=\"292\" loading=\"lazy\" data-original-width=\"390\" data-original-height=\"292\" itemprop=\"http:\/\/schema.org\/image\" title=\"MEDTRONIC JAPAN\" alt=\"Medtronic Exhibit - An international collaboration between Idea International, Inc. and Group Delphi - Japan\" style=\"width: 390px; height: 292px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 396px; height: 296px;\" data-original-width=\"396\" data-original-height=\"296\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/idea-intl.com\/exhibits\/exhibiting\/international-collaboration-experiential-marketing\/attachment\/medtronic-hong-kong\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"392\"> <meta itemprop=\"height\" content=\"292\"> <img decoding=\"async\" class=\"\" data-attachment-id=\"4945\" data-orig-file=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-HONG-KONG.jpg\" data-orig-size=\"1500,1120\" data-comments-opened=\"\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"MEDTRONIC HONG KONG\" data-image-description=\"\" data-medium-file=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-HONG-KONG-300x224.jpg\" data-large-file=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-HONG-KONG-1024x765.jpg\" src=\"https:\/\/i0.wp.com\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-HONG-KONG.jpg?w=392&#038;h=292&#038;ssl=1\" srcset=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-HONG-KONG.jpg 1500w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-HONG-KONG-300x224.jpg 300w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-HONG-KONG-1024x765.jpg 1024w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-HONG-KONG-768x573.jpg 768w\" width=\"392\" height=\"292\" loading=\"lazy\" data-original-width=\"392\" data-original-height=\"292\" itemprop=\"http:\/\/schema.org\/image\" title=\"MEDTRONIC HONG KONG\" alt=\"Medtronic Exhibit - An international collaboration between Idea International, Inc. and Group Delphi - Hong Kong\" style=\"width: 392px; height: 292px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 371px; height: 296px;\" data-original-width=\"371\" data-original-height=\"296\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/idea-intl.com\/exhibits\/exhibiting\/international-collaboration-experiential-marketing\/attachment\/medtronic-india\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"367\"> <meta itemprop=\"height\" content=\"292\"> <img decoding=\"async\" class=\"\" data-attachment-id=\"4946\" data-orig-file=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-INDIA.jpg\" data-orig-size=\"1500,1194\" data-comments-opened=\"\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"MEDTRONIC INDIA\" data-image-description=\"\" data-medium-file=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-INDIA-300x239.jpg\" data-large-file=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-INDIA-1024x815.jpg\" src=\"https:\/\/i0.wp.com\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-INDIA.jpg?w=367&#038;h=292&#038;ssl=1\" srcset=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-INDIA.jpg 1500w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-INDIA-300x239.jpg 300w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-INDIA-1024x815.jpg 1024w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2020\/12\/MEDTRONIC-INDIA-768x611.jpg 768w\" width=\"367\" height=\"292\" loading=\"lazy\" data-original-width=\"367\" data-original-height=\"292\" itemprop=\"http:\/\/schema.org\/image\" title=\"MEDTRONIC INDIA\" alt=\"Medtronic Exhibit - An international collaboration between Idea International, Inc. and Group Delphi - India\" style=\"width: 367px; height: 292px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <\/div> <!-- close row --> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Experiential Designers and Producers Association (EDPA) recognized the 15-year collaboration between Idea International and Group Delphi in bringing Medtronic to trade shows throughout the APAC region. This is not a single collaboration but one that stretches over 15 years and takes place all over the APAC region. The partnership between Idea International and Group Delphi has helped Medtronic establish and retain its influence in this critical region.\u00a0 The target audience for the medical device company varies by specialty. The global healthcare professionals (HCPs) who attend these medical meetings are interested in the medical device and equipment that serves their particular therapeutic area. Medtronic is a global giant, and the collaborative solutions implemented include brand recognition no matter where the meeting is held&#8211;and no matter what the solution offered. The important factors here are paying attention to the unique environment&#8211;cultural, geographic, political&#8211;in each location and creating a smooth path for Medtronic to showcase its products. In some cases, this involves working with local offices&#8211;in most cases, Idea and Group Delphi interact closely to come up with the solution that best fits the meeting and therapeutic area. The personal partnership between Christopher Dorn (Idea) and Kyle Wood and Justin Hirsch (Group [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,20],"tags":[],"class_list":["post-4939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exhibit-news","category-exhibiting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Experiential Marketing International Collaboration | International Exhibiting<\/title>\n<meta name=\"description\" content=\"The EDPA recognized a 15-year experiential marketing collaboration between Idea International &amp; Group Delphi for Medtronic&#039;s exhibiting.\" \/>\n<meta name=\"robots\" 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