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What kind of budget preparation can you do when \u201cthe world\u2019s turned upside down?\u201d When your potential show schedule includes trade fairs and events in the APAC region, we can give you some guidance.
One thing to keep in mind: trade fairs in the APAC region aren\u2019t coming back\u2014they ARE back. Can you afford to miss an opportunity to grow your revenue derived from experiential marketing in our part of the world? We\u2019re guessing you can\u2019t.
Depending on where you are\u2014the Americas or Europe, most likely\u2014the robust trade show schedule that you have come to take for granted over the years has been seriously disrupted. And while it is difficult or next to impossible to prepare for a year when live trade shows might either be replaced by virtual offerings or by hybrid events combining virtual with live, there is one thing that\u2019s for sure: you can count on the shows in the Asia Pacific region to move forward and to be well-attended.
Of course, part of the problem for you if you are not in the APAC region is the very real fact of travel restrictions. Those can be imposed by various governments or by your employer. So, while our shows go on, how can you take advantage of exposure to our very vibrant marketplace?
The Right Partner for APAC Region Shows<\/strong>
Your first step is to enlist a partner who not only knows the region but knows the countries, cities, and specific venues in the region. Choose a company with relationships, a network, and a good understanding of the local work laws and culture. A company that knows the best way to promote your brand in the region. A company that has relationships with show organizers and best-in-class labor and third-party suppliers.
Once you have selected that partner\u2014and we certainly hope that\u2019s Idea International\u2014we can help you create a budget for your APAC region shows, even if you can\u2019t attend in person.
Budget Considerations<\/strong>
Let\u2019s begin with the fact that your most considerable expense is show space; if you have paid for the space in last year\u2019s budget, note the expense in this year\u2019s budget. In all likelihood, you had plans in place in 2019 for 2021, since APAC region shows require advanced planning and negotiations.
The good news? Your travel costs will plummet. When you consider staff for your exhibit, one option is to call on your local offices in the APAC region. If you haven\u2019t established yourself to the extent that you have a local office, Idea International can help you with staffing options from our network of professional stand ambassadors.
This is the year to take advantage of offerings like sponsorships and promotional activities. A portion of the money you save on travel can be used to heighten your brand on and off the show floor. Even if you said no to these options initially, Idea International can help you negotiate with the organizer to determine a way to promote your brand that provides a good return on investment.
When you begin to work with your exhibit partner to design and build your exhibit as well as to help you with freight forwarding, GST, and other unique challenges, request that your quote include: <\/p>\n