{"id":3642,"date":"2018-05-16T08:25:33","date_gmt":"2018-05-16T13:25:33","guid":{"rendered":"https:\/\/idea-intl.com\/exhibits\/?p=3642"},"modified":"2022-06-01T10:55:42","modified_gmt":"2022-06-01T15:55:42","slug":"hard-to-believe-2","status":"publish","type":"post","link":"https:\/\/idea-intl.com\/exhibits\/newsletters-ja\/hard-to-believe-2\/","title":{"rendered":"Hard to Believe"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2046\" data-permalink=\"https:\/\/idea-intl.com\/exhibits\/newsletters\/hard-to-believe\/attachment\/hard-to-believe\/\" data-orig-file=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2018\/05\/hard-to-believe-.jpg\" data-orig-size=\"750,1251\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"It&amp;#8217;s hard to believe it is hitting the trade show half-way mark &amp;#8211; Idea international, Inc. Newsletter May 2018\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2018\/05\/hard-to-believe--180x300.jpg\" data-large-file=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2018\/05\/hard-to-believe--614x1024.jpg\" class=\"aligncenter size-large wp-image-2046\" src=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2018\/05\/hard-to-believe--614x1024.jpg\" alt=\"It's hard to believe it is hitting the trade show half-way mark - Idea international, Inc. Newsletter May 2018\" width=\"614\" height=\"1024\" srcset=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2018\/05\/hard-to-believe--614x1024.jpg 614w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2018\/05\/hard-to-believe--180x300.jpg 180w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2018\/05\/hard-to-believe-.jpg 750w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><\/p>\n<p>International attendance has grown at US shows, but there is still a large segment of international customers who prefer to stay closer to home for trade shows. And many of those customers choose shows in the APAC region.<\/p>\n<p>Can any company afford to ignore the impact of the global economy? Not anymore. Perhaps some of these shows are already on your schedules, but if not, it\u2019s time to give some serious thought to reaching out to the large APAC market.<\/p>\n<p>Will you be at ICSC\u2019s <a href=\"https:\/\/patfriedlander.us5.list-manage.com\/track\/click?u=7785bd4cc8c2374834ee99501&amp;id=5567326849&amp;e=6bb4f84f91\" target=\"_blank\" rel=\"noopener noreferrer\">RECon<\/a> this month in Las Vegas? RECon is the fifteenth largest show in the U.S., but there is still part of the retail real estate market not in attendance. There is a large Asian market focused on retail real estate development, and representatives from these enterprises will be attending RECon Asia Pacific in Kuala Lumpur this September. Thinking about exhibiting? We can help.<\/p>\n<p>Security is a major concern in virtually every country in the world, with a record number of security breaches in the last year. <a href=\"https:\/\/patfriedlander.us5.list-manage.com\/track\/click?u=7785bd4cc8c2374834ee99501&amp;id=0e4d9aa8c2&amp;e=6bb4f84f91\">Cybersecurity Ventures<\/a> estimates by 2021, cybercrime damage will hit $6 trillion annually. The US security show, <a href=\"https:\/\/patfriedlander.us5.list-manage.com\/track\/click?u=7785bd4cc8c2374834ee99501&amp;id=19b84cb356&amp;e=6bb4f84f91\">RSA,<\/a> just wrapped , attracting 42,000 attendees but RSA Asia Pacific and Japan is coming to Singapore in July and anticipating a large market presence.<\/p>\n<p>INTERPHEX, &nbsp;the source for complete biopharmaceutical manufacturing solutions, was held in April in New York, adding 90 new exhibitors to the 635 leading suppliers with exhibits on the show floor. Think that\u2019s big? <a href=\"https:\/\/patfriedlander.us5.list-manage.com\/track\/click?u=7785bd4cc8c2374834ee99501&amp;id=eb9cb5347c&amp;e=6bb4f84f91\">INTERPHEX JAPAN<\/a> has a 30-year history as one of the most important annual meeting places for pharmaceutical industry leaders in Japan and Asia, gathering 1,510 exhibitors under one roof at the Tokyo Big Sight.<\/p>\n<p>We\u2019re giving you just a sampling of shows that prove markets are global and no longer acknowledge geographical boundaries. Your show schedule needs to encompass the world.<\/p>\n<p>Are you not exhibiting outside North America because the prospect of transporting your program to another country is daunting? It needn\u2019t be. Companies like ours, <a href=\"https:\/\/idea-intl.com\/exhibits\/global-exhibiting\">Idea International, will manage your logistics every step of the way<\/a>, ensure your brand consistency, and manage your budget so you can focus on market expansion. Contact us now\u2014we\u2019ll be happy to help you find the right shows in your industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>International attendance has grown at US shows, but there is still a large segment of international customers who prefer to stay closer to home for trade shows. And many of those customers choose shows in the APAC region. Can any company afford to ignore the impact of the global economy? Not anymore. Perhaps some of these shows are already on your schedules, but if not, it\u2019s time to give some serious thought to reaching out to the large APAC market. Will you be at ICSC\u2019s RECon this month in Las Vegas? RECon is the fifteenth largest show in the U.S., but there is still part of the retail real estate market not in attendance. There is a large Asian market focused on retail real estate development, and representatives from these enterprises will be attending RECon Asia Pacific in Kuala Lumpur this September. Thinking about exhibiting? We can help. Security is a major concern in virtually every country in the world, with a record number of security breaches in the last year. Cybersecurity Ventures estimates by 2021, cybercrime damage will hit $6 trillion annually. The US security show, RSA, just wrapped , attracting 42,000 attendees but RSA Asia Pacific and Japan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[332],"tags":[],"class_list":["post-3642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletters-ja"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Impact of the global economy on the Trade Show Industry<\/title>\n<meta name=\"description\" content=\"Can any company afford to ignore the impact of the global economy on the trade show industry? Not anymore. 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