{"id":3269,"date":"2019-04-21T10:07:59","date_gmt":"2019-04-21T15:07:59","guid":{"rendered":"https:\/\/idea-intl.com\/exhibits\/?p=3269"},"modified":"2021-10-06T05:50:54","modified_gmt":"2021-10-06T10:50:54","slug":"apac-region-destination-healthcare-exhibiting","status":"publish","type":"post","link":"https:\/\/idea-intl.com\/exhibits\/healthcare\/apac-region-destination-healthcare-exhibiting\/","title":{"rendered":"APAC Region is the Go-to Destination for Healthcare Exhibiting"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-attachment-id=\"3282\" data-permalink=\"https:\/\/idea-intl.com\/exhibits\/healthcare\/apac-region-destination-healthcare-exhibiting\/attachment\/hong-kong-convention-exhibition-centre\/\" data-orig-file=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2019\/05\/Hong-Kong-Convention-Exhibition-Centre.jpg\" data-orig-size=\"1040,693\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Hong-Kong-Convention-Exhibition-Centre\" data-image-description=\"&lt;p&gt;The Hong Kong Convention and Exhibition Center has become a mainstay for healthcare exhibiting in the APAC region&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;The Hong Kong Convention and Exhibition Center has become a mainstay for healthcare exhibiting in the APAC region &amp;#8211; Thanks to Hong Kong Convention and Exhibition Centre (Management) Limited for use of this image&lt;\/p&gt;\n\" data-large-file=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2019\/05\/Hong-Kong-Convention-Exhibition-Centre-1024x682.jpg\" src=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2019\/05\/Hong-Kong-Convention-Exhibition-Centre-1024x682.jpg\" alt=\"\" class=\"wp-image-3282\" srcset=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2019\/05\/Hong-Kong-Convention-Exhibition-Centre-1024x682.jpg 1024w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2019\/05\/Hong-Kong-Convention-Exhibition-Centre-300x200.jpg 300w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2019\/05\/Hong-Kong-Convention-Exhibition-Centre-768x512.jpg 768w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2019\/05\/Hong-Kong-Convention-Exhibition-Centre-600x400.jpg 600w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2019\/05\/Hong-Kong-Convention-Exhibition-Centre.jpg 1040w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>The Hong Kong Convention and Exhibition Centre has become a mainstay for healthcare exhibiting in the APAC region &#8211; <em>Thanks to Hong Kong Convention and Exhibition Centre (Management) Limited for use of this image<\/em>.<\/figcaption><\/figure>\n\n\n\n<p>With\nthe growth of medical congresses in the APAC region comes the demand for attractive,\ncompliant healthcare exhibits as well. And more and more healthcare exhibitors\nand their agencies look to Idea International for superior service and informed\nresponse to their needs.<\/p>\n\n\n\n<p>The\nAPAC region has become the new go-to destination for many global world\ncongresses in the healthcare field. Large specialty meetings focusing on\nspecific diseases find when congresses are held in the APAC region, attendance\nsoars. With the construction of new convention facilities, the APAC region is\ncompeting head to head with Western countries and having significant success.\nMoreover, many healthcare professionals are attracted to the possibility of\nexperiencing new cultures and cities. The APAC region is the fastest growing\ntrade show market in the world, and healthcare exhibiting is growing steadily\nin China, Japan, Australia\u2014for that matter, throughout the APAC region. If your\nschedule includes a healthcare show in our part of the world, Idea\nInternational is the perfect partner for you.<\/p>\n\n\n\n<p>Healthcare\nresearch firm Frost and Sullivan predicted that this year\u2019s growth of\nhealthcare marketing in the APAC region is expected to grow at 11.1%, making\nthe APAC region one of the fastest growing healthcare markets in the world (the\nrest of the growth rate in the global healthcare economy grows at the annual\ngrowth rate of 4.8%.)<\/p>\n\n\n\n<p>What\nexplains this growth? Significant factors include the increasing adoption of\ntechnology, innovative healthcare access programs, and delivery of care outside\ntraditional hospital settings. The healthcare industry in the APAC region\nbenefits from the affordability of technology in the area and the ability for\nhealthcare companies to develop cutting edge solutions. The APAC biopharma\ndevelopment and production industry is growing rapidly and continues to evolve.\nThe increase in adoption of technology and investments in sophisticated\nR&amp;D, coupled with higher manufacturing output, is shaping up to be the\ncentral tenets of the industry. Many of these congresses are held in Singapore,\nwhere there has been a steady marketing effort to attract medical meetings. It\nis also an English-speaking country, which is attractive to attendees and\nspeakers alike.<\/p>\n\n\n\n<p>Other\nfactors appear to be influencing the double-digit growth:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The population in the APAC region is aging and requiring healthcare providers to become more knowledgeable in managing diseases of the elderly.<\/li><li>Hand in hand with that is the rising incidence of chronic diseases, such as diabetes, hypertension, and similar conditions.<\/li><li>An emerging affluent middle class pays more attention to their health and are willing to spend money, including on cosmetic procedures.<\/li><li>Accessibility to state-of-the-art treatments and therapeutic products is increasing.<\/li><li>The APAC region has experienced a rise in medical tourism.<\/li><\/ul>\n\n\n\n<p>These\ntrends create growth opportunities for healthcare exhibiting companies\nincluding pharmaceuticals, diagnostics, and medical technology manufacturers,\ndigital health vendors, and healthcare service providers. And as European\nmarkets become less predictable, show managers, associations, and planners are\nlooking to cities such as Phnom Penh, Manilla, Yangon, Colombo, and Saigon. Healthcare\nexhibiting is growing steadily in China, Japan, Australia\u2014for that matter,\nthroughout the APAC region. If your schedule includes a healthcare show in our\npart of the world, Idea International is the perfect partner for you.<\/p>\n\n\n\n<p>At\nmany of the healthcare congresses and conferences in the APAC region,\nexhibiting and sponsorships are intertwined. And since many of these events are\nproduced by only a few major organizers, local contacts are beneficial, to say\nthe least. And that is where Idea International can be invaluable. We\nunderstand the unique negotiating environment in countries such as India,\nChina, and Korea. We facilitate transactions for you, and we protect your\nbudgets.<\/p>\n\n\n\n<p>Healthcare exhibiting tends to be more\ncomplicated than other types of exhibiting. The chief concern is compliance\nwith local regulatory bodies. At Idea International, we are used to regulations\nthat change from country to country in the APAC region\u2014and sometimes from city\nto city. Particularly in the APAC region, new mandates are a regular feature\nsince previously, not many regulations and guidances existed. The rules are\naimed primarily at the perception of quid pro quo situations and non-compliant\npromotion. Idea International understands this, and we work not only with your\ndomestic exhibit partner but also with your internal product team and your\nlegal and regulatory departments.\nIn the APAC region, as in every other part of the globe, healthcare exhibiting\nis challenging. Regulations vary from country to country, and inspections are\nrigorous. Exhibitors can\u2019t assume that what is\napproved for the U.S. healthcare market will be approved in Japan or\nChina. The APAC region is also the ideal place to talk about science, even the\nscience surrounding drugs not yet approved. The global audience that these\nshows attract is both a blessing and a curse: a blessing because products or at\nleast the science have exposure to a vast market, a curse because of what can and\ncannot be said. For this reason, medical exhibitors coming to the APAC region\nfor either one of the repeating shows or because a World Congress is being held in an APAC venue need to know what\nis okay in the country where the show is being\nheld. Because of this, exhibitors rely on Idea International\u2019s expertise\nin medical exhibiting.<\/p>\n\n\n\n<p>As\nthe number of healthcare congresses continues to grow in the APAC region, it is\ncritical that you be prepared to take advantage of these new, expansive\nmarkets. Although we can work on tight time frames, the optimal situation is to\nreview your show schedule together and see how we can help you\u2014just as we have\nbeen helping other healthcare exhibitors for more than 15 years\u2014and that\n15-year mark, by the way, is when regulations started to change dramatically\nworldwide. <\/p>\n\n\n\n<p>A\nlarge percentage of Idea International\u2019s clients come from the healthcare\nindustry. Companies like Baxter, Medtronic, Chugai, and Terumo trust their\nexhibit programs to us. We work directly with healthcare exhibitors and also\nthrough their domestic exhibit houses. The fact that many of the world\u2019s most\ninnovative healthcare companies not only trust their programs to us but\ncontinue to do so, year after year, show after show, is very important to us. Healthcare\ncompanies around the world are increasingly aware of the need to participate at\nexhibitions in the APAC region. Major global companies such as Medtronic,\nCelgene, AbbVie, Baxter, and Roche trust their programs to Idea International.\nIf you are ready to take your healthcare exhibit program to the APAC region,\ncall us\u2014and we\u2019ll tell you how we can help. <\/p>\n\n\n\n<p><a href=\"https:\/\/idea-intl.com\/exhibits\/healthcare-exhibiting\/\">We know medical exhibiting<\/a>. We know the preferred venues from Sydney to Singapore, the cities, the halls, the hotels where medical events and congresses are held. We have strong relations with suppliers across the APAC region, including premium labor companies.&nbsp; Above all, we know the medical landscape, the regulatory environment, what guidances apply to companies exhibiting from other countries, and how to respond when a product manager tells us that new data has been reported. We are on site to make sure that nothing goes wrong, and we are quick to find a solution to last-minute challenges.<\/p>\n\n\n\n<p>We are used to working with highly sensitive information and are more than willing to negotiate an NDA. We have earned the trust of agencies around the world. Building awareness of new therapies as well as pipeline products is in demand by the APAC healthcare community. Companies from all over the world are exhibiting in the APAC region, and they are asking Idea International to take charge of their exhibit programs. Why? Because we are leaders in healthcare exhibiting, with a history that pre-dates this recent growth. As different countries introduce regulations governing promotion, we know what needs to be done to make the exhibits compliant. When you want excellence in your APAC healthcare exhibiting program, <a href=\"https:\/\/idea-intl.com\/exhibits\/contact-idea-international\">con<\/a><a href=\"https:\/\/idea-intl.com\/exhibits\/contact-idea-international\/\">tact Idea Internatio<\/a><a href=\"https:\/\/idea-intl.com\/exhibits\/contact-idea-international\">nal<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the growth of medical congresses in the APAC region comes the demand for attractive, compliant healthcare exhibits as well. And more and more healthcare exhibitors and their agencies look to Idea International for superior service and informed response to their needs. The APAC region has become the new go-to destination for many global world congresses in the healthcare field. Large specialty meetings focusing on specific diseases find when congresses are held in the APAC region, attendance soars. With the construction of new convention facilities, the APAC region is competing head to head with Western countries and having significant success. Moreover, many healthcare professionals are attracted to the possibility of experiencing new cultures and cities. The APAC region is the fastest growing trade show market in the world, and healthcare exhibiting is growing steadily in China, Japan, Australia\u2014for that matter, throughout the APAC region. If your schedule includes a healthcare show in our part of the world, Idea International is the perfect partner for you. Healthcare research firm Frost and Sullivan predicted that this year\u2019s growth of healthcare marketing in the APAC region is expected to grow at 11.1%, making the APAC region one of the fastest growing healthcare markets [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[254],"tags":[],"class_list":["post-3269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>APAC Region is the Go-to Destination for Healthcare Exhibiting<\/title>\n<meta name=\"description\" content=\"The APAC Region has become the Go-to Destination for Healthcare Exhibiting with the 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