{"id":3206,"date":"2019-02-19T13:13:00","date_gmt":"2019-02-19T18:13:00","guid":{"rendered":"https:\/\/idea-intl.com\/exhibits\/?p=3206"},"modified":"2021-10-06T05:50:55","modified_gmt":"2021-10-06T10:50:55","slug":"exhibiting-in-india-2","status":"publish","type":"post","link":"https:\/\/idea-intl.com\/exhibits\/india\/exhibiting-in-india-2\/","title":{"rendered":"Planning is Critical When Deciding on Exhibiting in India"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"524\" data-attachment-id=\"3214\" data-permalink=\"https:\/\/idea-intl.com\/exhibits\/india\/exhibiting-in-india-2\/attachment\/exhibiting-in-india-4\/\" data-orig-file=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2019\/02\/exhibiting-in-india.jpg\" data-orig-size=\"1040,532\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Exhibiting in India? &amp;#8211; Let Idea International be your Partner.\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2019\/02\/exhibiting-in-india-1024x524.jpg\" src=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2019\/02\/exhibiting-in-india-1024x524.jpg\" alt=\"Exhibiting in India? - Let Idea International be your Partner.\" class=\"wp-image-3214\" srcset=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2019\/02\/exhibiting-in-india-1024x524.jpg 1024w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2019\/02\/exhibiting-in-india-300x153.jpg 300w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2019\/02\/exhibiting-in-india-768x393.jpg 768w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2019\/02\/exhibiting-in-india.jpg 1040w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>As India\nbecomes a global force in the world economy, many show organizers are choosing\nto hold trade fairs and exhibitions in one of its many exhibition sites not\nonly in Delhi and Mumbai, but at other facilities in cities such as Bengaluru,\nHyderabad, or Chennai. <\/p>\n\n\n\n<p>While as a\ncountry India is attractive to the business community, India also presents a\nnumber of challenges to western exhibitors who are accustomed to a particular\nway of doing business.<\/p>\n\n\n\n<p>The\nplanning stage is critical when deciding on exhibiting in India. A key item on the planning agenda should be a\nsite visit that includes a one-on-one meeting with the organizers. Although\nmany multinational trade groups commission shows in India, the\nboots-on-the-ground work is done locally\u2014and subject to local customs and\npractices. You might experience frustration with the limited information you\nget from the local organizer. <\/p>\n\n\n\n<p>Booking a hotel should be done immediately, and on the site visit, an inspection of the property and discussion of transportation options to and from the exhibition site should be part of the visit. Hotel rooms at English-speaking four- or five-star hotels near a venue sell out well ahead of major shows, so make reservations at least six months to a year in advance. Setting a very detailed budget for participation in the exhibition will also be much easier as a result of the site visit. Meetings in India can be costly. Taxes are very high.<\/p>\n\n\n\n<p>Obtaining visas for India is a lengthy\nprocess and should start early. Learn what you need: visa applications include\na business vs. a conference visa.<strong> Obtain\na letter of participation; this is required.<\/strong> The same is true for making sure everyone has the proper\nvaccinations (hepatitis, typhoid, malaria) and immunizations.<\/p>\n\n\n\n<p>Based on\nour experience, organizers in India do not have the level of, well,\norganization, that westerners are used to. You might find yourself having to\npush a little. Whatever you do, don\u2019t be lured into using third-party\n\u2018facilitators\u2019 who promise to deliver funds to appropriate parties. Not all\nthese people are honest, and you might find, when you arrive at the expo, that\nsome of your fees have not been paid. Going directly to the source\u2014the\norganizer, the hotel, the contractors\u2014is always best.<\/p>\n\n\n\n<p><strong>Let\u2019s step back and look at a few facts about India: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>India joined the World Trade Organization (W.T.O.)\nin 1995.<\/li><li>1.2 billion people live in India.<\/li><li>India has the 7th largest world economy\u2014and is\npredicted to have the largest economy by 2050.<\/li><li>The predominant languages are Hindi and\nEnglish.<\/li><li>Be aware that many other languages are spoken in\naddition to English and Hindi: Assamese and 17 other regional languages.<\/li><li>Currently, India is experiencing a 7.7% annual\ngrowth, with a 10% annual tradeshow\ngrowth.<\/li><\/ul>\n\n\n\n<p><strong>Exhibitors coming to India from other parts of\nthe world would do well to remember:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Do some research on India\u2019s unique culture.<\/li><li>Don`t assume anything; in some parts of the\nworld, handshake deals are enough. Not in India.<\/li><li>Find local support you can rely on\u2014like Idea\nInternational.<\/li><li>Understand that in India, bargaining and\nnegotiation are a way of life.<\/li><li>Manage your expectation: be specific when you\ncommunicate, and if possible, use examples.<\/li><li>Do extensive briefing for colleagues from\nother parts of the world who will be part of your exhibition staff.<\/li><li>Indians enjoy light conversation before\ndelving into business negotiations.<\/li><li>As in many other\nAPAC countries, you should greet the person with the highest-level title first,\nor if title is not apparent, the oldest\nperson.<br>\n<br>\n<\/li><\/ul>\n\n\n\n<p><strong>Essential<\/strong><strong> facts about\nthe exhibiting process<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Don\u2019t ship any products. If you must ship\nproducts, allow ample time for customs.<\/li><li>All products shipped into India must\nbe accompanied by shipping manifests with detailed information regarding the\ncontents. If the proper paperwork is not completed, shipments can be held up\nindefinitely. <\/li><li>You will be using materials and displays\ncommon to the region\u2014not necessarily what you are used to.<\/li><li>Labor is slow and cheap. Tools are very\nprimitive; the sets tend to be short. <\/li><li>There is centralized storage.<\/li><li>Get carnet\/pro-forma for temporary import.<\/li><li>Many details will be ironed out on site.\nAgain, it is essential to have an\nexperienced exhibit partner who understands this and is skilled at this type of\nnegotiation.<\/li><li>India operates on 220-240 volts, and\nelectric sockets typically require three round pins. Bring adapters and\ntransformers from home. <\/li><li>Garbage is often cleared by\norganizers, a service sometimes included in booth-space rental costs.\nBooth-cleaning services can usually be ordered from the show organizer. <\/li><li>In-booth hospitality is common with a typical service including hot and\ncold non-alcoholic beverages with cookies and pastries. Many people in India\nare vegetarians, so avoid meat.&nbsp; Alcohol\nis usually not offered.<\/li><li>Business attire for both men and women is\nappropriate. Women should cover as much skin as possible and avoid short skirts\nand low-cut tops.&nbsp; Piercings (other than\ntraditional earrings) and tattoos should be concealed, and jewelry should be\nminimal.<\/li><li>There are no unions, and workers should be\nhired through an exhibit builder or the show organizer. Be aware that some\nvendor listings in the show manual may be paid advertisements.<\/li><li>Exhibitors may set up their own booths, but if\nyou decide to hire labor, do so through a reputable vendor. <\/li><li>India\u2019s workday is eight to nine hours. Beyond\nthat, arrangements must be made with the contractor.<\/li><li>The vast majority of local workers do not\nspeak English, so it is always important\nto have one bilingual worker during I&amp;D.<\/li><li>Hanging signs are usually prohibited.<\/li><li>Fabric is used infrequently because of the dust in\nthe venues.<\/li><\/ul>\n\n\n\n<p>Some cultural tips:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Learn the role religion plays in the lives of\nthe people.<\/li><li>Wear appropriate clothing\u2014learn what that is\nbefore you leave.<\/li><li>Understand your travel options are car, bus, taxi, moped, rickshaw, bicycle, and elephant.\nThe road conditions are daunting to visitors. Normal\ntraffic congestion makes it advisable to stay near the venue.<\/li><li>Be aware that many urban areas in India are\nheavily polluted and poor air quality is frequently a problem. Bring\nmedication if you have asthma, allergies, or other respiratory conditions.<\/li><li>Enjoy the local foods (naan!) and spices (mustard,\ngarlic, cumin, curry, coconut)<\/li><li>A woman must extend her hand first\u2014otherwise,\nmen won\u2019t shake hands.<\/li><li>Thieves work the convention and tourist areas,\nso leave your jewelry and expensive electronics at home.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>As India becomes a global force in the world economy, many show organizers are choosing to hold trade fairs and exhibitions in one of its many exhibition sites not only in Delhi and Mumbai, but at other facilities in cities such as Bengaluru, Hyderabad, or Chennai. While as a country India is attractive to the business community, India also presents a number of challenges to western exhibitors who are accustomed to a particular way of doing business. The planning stage is critical when deciding on exhibiting in India. A key item on the planning agenda should be a site visit that includes a one-on-one meeting with the organizers. Although many multinational trade groups commission shows in India, the boots-on-the-ground work is done locally\u2014and subject to local customs and practices. You might experience frustration with the limited information you get from the local organizer. Booking a hotel should be done immediately, and on the site visit, an inspection of the property and discussion of transportation options to and from the exhibition site should be part of the visit. Hotel rooms at English-speaking four- or five-star hotels near a venue sell out well ahead of major shows, so make reservations at least [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[264],"tags":[],"class_list":["post-3206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-india"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Exhibiting in India - The Planning Stage is Critical | Idea International<\/title>\n<meta name=\"description\" content=\"The planning stage is critical when deciding on exhibiting in India. 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