{"id":2813,"date":"2018-12-30T16:30:35","date_gmt":"2018-12-30T21:30:35","guid":{"rendered":"https:\/\/idea-intl.com\/exhibits\/?page_id=2813"},"modified":"2023-04-17T15:15:13","modified_gmt":"2023-04-17T19:15:13","slug":"exhibit-case-study-dura-automotive-systems","status":"publish","type":"page","link":"https:\/\/idea-intl.com\/exhibits\/exhibit-case-study-dura-automotive-systems\/","title":{"rendered":"Case Study – DURA Automotive Systems"},"content":{"rendered":"

[vc_row top_padding=”50px”][vc_column width=”1\/1″][rev_slider_vc alias=”dura-ces-asia”][\/vc_column][\/vc_row][vc_row bottom_padding=”30″][vc_column width=”1\/1″][vc_column_text]<\/p>\n

Touchscreen demos and the theater featuring an AVA simulator turned the DURA exhibit into a major destination.<\/h1>\n

“Large backlit graphics and unique lighting design attracted visitors from across the floor.”<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row bottom_padding=”30″][vc_column column_padding=”custom-padding” column_custompadding=”0px 20px 30px 20px” width=”2\/3″][vc_column_text]<\/p>\n

Purpose:<\/h3>\n

DURA Automotive System\u2019s exhibit was an invitation to the industry to witness a new breed of intuitive human machine interface (HMI) infotainment and automated driving solutions designed to extend the limits of autonomous mobility experience. Why HMI? Because HMI allows drivers to \u201cinterface\u201d with the system\u2014the automotive system, in this case\u2014they oversee. HMI\u2019s graphical screens can be programmed to display important status and control information to the operator. Pictures, icons, sounds, and colors can all be used by HMIs to visually represent different operating conditions. And many HMIs deploy touch screen technology for user interaction with elements displayed on the screen.<\/p>\n

Now that the question, \u2018What is an HMI?\u2019 has been answered, let\u2019s talk about DURA at CES ASIA.<\/p>\n

Solution:<\/h3>\n

DURA Automotive System\u2019s island space was 6m x 15m or an approximately 20ft x 50ft island. DURA\u2019s goal at CES ASIA was to bring to life its AVA\u2122 Unity concept, the definitive integrated shared infotainment platform for autonomous vehicle travel. DURA wanted to implant its motto \u201cDriving Evolution\u201d in the minds of the attendees. Some of the features include rear-seat arcade gaming and vehicle command remote, automated driving platform, and active safety and advance mobility technology. \u200b<\/p>\n

The system is embedded with OverDryve\u2122 and connected car technology from Rand McNally. In addition to navigation, OverDryve offers hands-free calling and texting; voice assistance; music, news, weather, traffic\u2019 and dashcam compatibility. You can visualize the journey with augmented reality and high definition 3D mapping. The system is designed to be developer friendly with open architecture.<\/p><\/blockquote>\n

AVA Unity creates an expansive multimedia canvas for passengers to enjoy 600 square inches of high definition media or choose the semi-transparent glass mode to view the road ahead with augmented reality. It delivers an impressive 48\u201d wide touch screen allowing multiple users to interact in \u201cUnity\u201d or harmony. The ultra-bright, anti-reflective surface will respond to your every command. Swipe, scroll, and tap\u2014share your favorite media, multitask work or play with drag and drop capability across screen zones.<\/p>\n

\"DURATo bring this idea to life, Idea International created zones for DURA to display various applications of the AVA Unity concept, namely:<\/p>\n

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  1. AVA\u2122 UNITY \u2013 MARSTECH\u2122 (MULTI-ACQUISITION RECOGNITION SYSTEM) | REAR-SEAT ARCADE GAMING AND VEHICLE COMMAND REMOTE<\/strong>
    \n<\/strong>DURA unveiled the latest in arcade gaming controls for rear-seat entertainment. MARSTech\u2122 brings the excitement of arcade gaming to both to the vehicle as well as to the home. The system leverages patented image processing and low power laser technology, allowing 4-players to simultaneously compete or team up for exhilarating co-op gaming. That same precision technology is integrated into the HMI remote controller for LEVEL 3-4 automated vehicles, creating a user-centered design solution that allows passengers to control various content, such as windows and HVAC with the same interface. The expertly designed MARSTech\u2122 unit and peripherals allow for a high degree of accuracy and a uniquely immersive user experience.<\/li>\n
  2. AVA\u2122 AUTOMATED DRIVING PLATFORM | ACTIVE SAFETY & ADVANCED MOBILITY TECHNOLOGY<\/strong>
    \nDURA\u2019s AVA\u2122 boasts the ultimate in advanced processing, high security, and safety. The scalable L1-L4 ADAS platform incorporates a unique centralized control module, complete with software, vision, communication and range-based sensors. AVA\u2019s control system integrates with other vehicle electronic control units such as brakes, steering, and powertrain, to safely and securely provide automated control of vehicle functions. DURA proprietary deep learning neural-network perception technology helps to identify and mitigate threats with speed and accuracy.<\/li>\n
  3. AVA\u2122 360\u00b0 SURROUND VIEW | ACTIVE SAFETY & ADVANCED MOBILITY TECHNOLOGY<\/strong>
    \nAVA\u2122 360\u00b0 Surround View keeps safety in focus with advanced image processing and real-time video monitoring of pedestrians and moving objects. Drivers never lose sight of hazards with a birds-eye display of real-time image video and elimination of blind spots. Designed for automotive, commercial truck and mass transit applications, the system leverages advanced algorithms and AVA\u2019s high-performance camera sensor suite. Experience AVA\u2122 360\u00b0 Surround View with a trip on the revolutionary Proterra electric bus.<\/li>\n
  4. DURA\u00a0MECHATRONIC ACTUATORS FOR HIGHLY AUTOMATED DRIVING & ADVANCED POWERTRAINS<\/strong>
    \nDURA\u2019s latest line-up of actuators and power-packs deliver torque, accuracy and total driving performance for current and next-generation vehicle powertrains. Engineered to deliver tailored driving experiences, DURA mechatronic systems leverage in-house design and manufacture of advanced lightweight housings, software, gear trains, and embedded electronics. DURA mechatronic actuation systems support driver assist through autonomous Solutions on display include park lock actuation for EV\u2019s, shift-by-wire, and advanced powerpack concepts<\/li>\n<\/ol>\n

    Idea International showed visitors to DURA Automotive Systems at CES ASIA how AVA allowed them to choose music, destinations, games, and media, based on a personal profile. Alternatively, AVA presented a mix of choices to satisfy multiple users. AVA Unity algorithms displayed the perfect blend of music, destinations, and media which synchronize securely with wireless mobile devices. There are limitless opportunities for app development because of the open system architecture, and the multi-core processing engine provides fertile ground for the evolution of in-vehicle infotainment, driven by imagination.[\/vc_column_text]