{"id":10070,"date":"2024-10-02T10:46:02","date_gmt":"2024-10-02T14:46:02","guid":{"rendered":"https:\/\/idea-intl.com\/exhibits\/?page_id=10070"},"modified":"2025-06-10T11:18:57","modified_gmt":"2025-06-10T15:18:57","slug":"exhibit-case-study-celgene-at-world-conference-on-lung-cancer","status":"publish","type":"page","link":"https:\/\/idea-intl.com\/exhibits\/exhibit-case-study-celgene-at-world-conference-on-lung-cancer\/","title":{"rendered":"Exhibit Case Study &#8211; Celgene at World Conference on Lung Cancer"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"celgene-case-study-wclc\" data-id=\"36\" id=\"SR7_36_1\" class=\"rs-ov-hidden\" data-version=\"6.7.52\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_36_1-195\" data-key=\"195\">\n\t\t\t\t\t\t\t<sr7-bg id=\"SR7_36_1-195-1\" class=\"sr7-layer\"><noscript><img decoding=\"async\" src=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2024\/10\/celgene-at-wclc-2017-10.jpg\" alt=\"Celgene Exhibit at World Conference of Lung Cancer 2017 by Idea International, Inc. - 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2\" title=\"celgene-at-wclc-2017-2\" width=\"0\" height=\"0\" data-dbsrc=\"Ly9pZGVhLWludGwuY29tL2V4aGliaXRzL3dwLWNvbnRlbnQvdXBsb2Fkcy8yMDI0LzEwL2NlbGdlbmUtYXQtd2NsYy0yMDE3LTIuanBn\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2024\/10\/celgene-at-wclc-2017-9.jpg\" data-libid=\"10065\" data-lib=\"medialibrary\" alt=\"Celgene Exhibit at World Conference of Lung Cancer 2017 by Idea International, Inc. - 9\" title=\"celgene-at-wclc-2017-9\" width=\"0\" height=\"0\" data-dbsrc=\"Ly9pZGVhLWludGwuY29tL2V4aGliaXRzL3dwLWNvbnRlbnQvdXBsb2Fkcy8yMDI0LzEwL2NlbGdlbmUtYXQtd2NsYy0yMDE3LTkuanBn\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_36_1\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_36_1\",el:[400,400,768,960,720],type:'standard',shdw:'0',gh:[400,400,694,584,360],gw:[1160,1160,1024,778,480],vpt:['-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px'],size:{fullWidth:false, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"orig\":\"transparent\",\"type\":\"solid\",\"string\":\"transparent\"}'},plType:'0',plColor:'#FFFFFF'});   SR7.PMH[\"SR7_36_1\"].state=true;} else if(SR7.PMH[\"SR7_36_1\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_36_1\"].fn,19);}};SR7.PMH[\"SR7_36_1\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row][vc_column column_padding=&#8221;custom-padding&#8221; column_custompadding=&#8221;0px 20px 30px 20px&#8221; width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h1>A mix of modern and traditional aesthetics created a destination for Celgene to improve knowledge of newer immunotherapy options at the World Conference on Lung Cancer.<\/h1>\n<p><em>&#8220;The exhibit offered serenity in the midst of a busy exhibition floor.\u201d<\/em>[\/vc_column_text][vc_column_text]<\/p>\n<h3>Purpose<\/h3>\n<p>At the World Conference on Lung Cancer, Celgene promoted its drug ABRAXANE\u00ae, a first-line treatment for non-small-cell lung cancer, in a marketing partnership with TAIHO Pharma in Japan.<\/p>\n<p>Celgene Corporation is a global biopharmaceutical company that focuses on the discovery, development, and commercialization of therapies designed to treat cancer and immune-inflammatory-related diseases. The goal was to improve knowledge of newer immunotherapy options for patients with stage III non-small cell lung cancer, select the most appropriate treatment, and identify adverse events.<\/p>\n<h3>Solution<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"10056\" data-permalink=\"https:\/\/idea-intl.com\/exhibits\/celgene-exhibit-case-study-wclc\/attachment\/celgene-at-wclc-2017-7\/\" data-orig-file=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2024\/10\/celgene-at-wclc-2017-7.jpg\" data-orig-size=\"375,500\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"celgene-at-wclc-2017-7\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2024\/10\/celgene-at-wclc-2017-7.jpg\" class=\"alignleft size-full wp-image-10056\" src=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2024\/10\/celgene-at-wclc-2017-7.jpg\" alt=\"Celgene Exhibit at World Conference of Lung Cancer 2017 by Idea International, Inc.\" width=\"375\" height=\"500\" srcset=\"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2024\/10\/celgene-at-wclc-2017-7.jpg 375w, https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2024\/10\/celgene-at-wclc-2017-7-225x300.jpg 225w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/>The challenge was to create a destination, an exhibit that attendees would feel comfortable visiting often over the three-day event. The booth became a recognizable destination, as in \u201cmeet me at the Celgene exhibit.\u201d \u00a0Many attendees\u2014specialists in lung cancer and thoracic oncology, medical science liaisons, and others\u2014managed very busy schedules, which didn\u2019t leave them much time for sightseeing or visiting famous places like Kyoto. The Celgene exhibit brought traditional Japanese architecture to the expo floor. No expense was spared; for example, we hired professional Japanese gardeners and gave them free rein to design the spaces that spoke \u201ctraditional Japan.\u201d \u00a0The attendees loved it, and the exhibit, with its mix of modern and traditional aesthetics and materials, was the talk of the show.<\/p>\n<p>Idea International fabricated a stylized tea house structure as a nod to the host city of Yokohama, the conference venue Pacifico Yokohama, and the marketing partnership with TAIHO Pharma in Japan. The exhibit offered serenity in the midst of a busy exhibition floor. Using wood and plants to create informal meeting spaces, plasma screens on each of the four sides of the overhead canopy marked the space for Celgene.<\/p>\n<p>The booth features a large digital screen displaying the Celgene logo and branding. Its design incorporates traditional Japanese elements, such as a stone lantern and hanging paper lanterns, giving it a modern yet cultural aesthetic. The seating area with chairs and a counter allows attendees to interact with representatives or learn more about ABRAXANE<sup>\u00ae<\/sup>.<\/p>\n<p>Since ABRAXANE<sup>\u00ae<\/sup> is used to treat advanced non\u2013small cell lung cancer in people who cannot be treated with surgery or radiation, at the WCLC, Celgene introduced a much-needed therapy for that patient population.[\/vc_column_text]<div class=\"video-embed  wpb_content_element\"><iframe loading=\"lazy\" title=\"CELGENE Exhibit Creates Destination at the World Conference on Lung Cancer 2017\" width=\"1161\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/Zv2cYe70cTA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"minti_boxedholder case-study-sidebar2  clearfix\" style=\"background-color: #f37631; border-radius: 6px; border-width: 1px; border-color: #f4f4f4; \">[vc_column_text]<\/p>\n<h3><i class=\"fa fa-thumb-tack minti-icon\" style=\"color:#ffffff !important; font-size: 20px; margin: 0px 20px 0px 0px\"><\/i>Exhibitor at a Glance<\/h3>\n<p>[\/vc_column_text]<\/div><div class=\"minti_boxedholder case-study-sidebar  clearfix\" style=\"border-radius: 6px; border-width: 1px; \">[vc_column_text]<\/p>\n<h4><strong>Celgene Corporation | Summit, New Jersey<\/strong><\/h4>\n<p>As a global biopharmaceutical company producing cancer and immunology drugs, Celgene Corporation was acquired by Bristol-Myers Squibb in early 2019 creating a leading biopharma company with the goal of transforming patients\u2019 lives through science.[\/vc_column_text]<\/div><div class=\"minti_boxedholder case-study-sidebar2  clearfix\" style=\"background-color: #f37631; border-radius: 6px; border-width: 1px; border-color: #f4f4f4; \">[vc_column_text]<\/p>\n<h3><i class=\"fa fa-thumb-tack minti-icon\" style=\"color:#ffffff !important; font-size: 20px; margin: 0px 20px 0px 0px\"><\/i>Show<\/h3>\n<p>[\/vc_column_text]<\/div><div class=\"minti_boxedholder case-study-sidebar  clearfix\" style=\"padding: 40px 40px 40px 40px; margin: 0px 0px 40px 0px; background-color: #f9f9f9; border-radius: 6px; border-width: 1px; border-color: #dddddd; \">[vc_column_text]<\/p>\n<h4><strong>World Conference on Lung Cancer 2017 | Yokohama, Japan<\/strong><\/h4>\n<p>WCLC is the world\u2019s largest meeting dedicated to lung cancer and thoracic malignancies. Attendees include a global community of experts, researchers, and healthcare professionals focusing on advancing the field of thoracic oncology.[\/vc_column_text]<\/div><div class=\"minti_boxedholder case-study-sidebar2  clearfix\" style=\"border-radius: 6px; border-width: 1px; \">[vc_column_text]<\/p>\n<h3 style=\"text-align: left;\"><i class=\"fa fa-thumb-tack minti-icon\" style=\"color:#ffffff !important; font-size: 20px; margin: 0px 20px 0px 0px\"><\/i>Highlights<\/h3>\n<p>[\/vc_column_text]<\/div><div class=\"minti_boxedholder case-study-sidebar  clearfix\" style=\"border-radius: 6px; border-width: 1px; \">[vc_column_text]The exhibit featured virtual reality (VR) so that doctors attending the World Conference on Lung Cancer could see the science behind ABRAXANE, which, although approved for lung cancer, is also approved to treat some other forms of cancer.<\/p>\n<p>[\/vc_column_text]<\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row][vc_column column_padding=&#8221;custom-padding&#8221; column_custompadding=&#8221;0px 20px 30px 20px&#8221; width=&#8221;2\/3&#8243;][vc_column_text] A mix of modern and traditional aesthetics created a destination for Celgene to improve knowledge of newer immunotherapy options at the World Conference on Lung Cancer. &#8220;The exhibit offered serenity in the midst of a busy exhibition floor.\u201d[\/vc_column_text][vc_column_text] Purpose At the World Conference on Lung Cancer, Celgene promoted its drug ABRAXANE\u00ae, a first-line treatment for non-small-cell lung cancer, in a marketing partnership with TAIHO Pharma in Japan. Celgene Corporation is a global biopharmaceutical company that focuses on the discovery, development, and commercialization of therapies designed to treat cancer and immune-inflammatory-related diseases. The goal was to improve knowledge of newer immunotherapy options for patients with stage III non-small cell lung cancer, select the most appropriate treatment, and identify adverse events. Solution The challenge was to create a destination, an exhibit that attendees would feel comfortable visiting often over the three-day event. The booth became a recognizable destination, as in \u201cmeet me at the Celgene exhibit.\u201d \u00a0Many attendees\u2014specialists in lung cancer and thoracic oncology, medical science liaisons, and others\u2014managed very busy schedules, which didn\u2019t leave them much time for sightseeing or visiting famous places like Kyoto. The Celgene exhibit brought traditional Japanese architecture to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10070","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Celgene Exhibit Case Study World Conference on Lung Cancer<\/title>\n<meta name=\"description\" content=\"The Celgene exhibit case study includes our creation of a destination that brings traditional Japanese architecture to the expo floor at WCLC.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/idea-intl.com\/exhibits\/exhibit-case-study-celgene-at-world-conference-on-lung-cancer\/\" \/>\n<meta property=\"og:locale\" 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