{"version":"1.0","provider_name":"Idea International, Inc.","provider_url":"https:\/\/idea-intl.com\/exhibits","author_name":"Idea International","author_url":"https:\/\/idea-intl.com\/exhibits\/author\/bii45-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2--2\/","title":"Shaping the Future: Where Do We Go from Here? | Idea Intl. News","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"4NwaBeZo5K\"><a href=\"https:\/\/idea-intl.com\/exhibits\/newsletters\/shaping-the-future\/\">Shaping the Future: Where Do We Go from Here?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/idea-intl.com\/exhibits\/newsletters\/shaping-the-future\/embed\/#?secret=4NwaBeZo5K\" width=\"600\" height=\"338\" title=\"&#8220;Shaping the Future: Where Do We Go from Here?&#8221; &#8212; Idea International, Inc.\" data-secret=\"4NwaBeZo5K\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/idea-intl.com\/exhibits\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/idea-intl.com\/exhibits\/wp-content\/uploads\/2025\/10\/shaping-the-future.png","thumbnail_width":1151,"thumbnail_height":1338,"description":"What were you doing five years ago? The pandemic isn\u2019t so far behind us that we don\u2019t remember when live events were completely shut down. Many experienced and skilled individuals retired or found employment outside the trade show industry. The result, when live events returned, was a wealth of job possibilities for people seeking new opportunities. But what many of us who have been part of the industry for years forget is that jobs in the trade show industry can be daunting, with demanding timelines, intricate logistics, and ever-evolving trends.\u00a0 This trade show ecosystem is a global phenomenon, and I reached out to an old friend, Jeff Hannah, who has an impressive resume in global exhibiting but has lately been turning his energies to newcomers with his class\u00a0Trade Show Basics. As Jeff expresses it, \u201cCorporate exhibitors have\u00a0Certified Trade Show Marketer(CTSM) classes through Exhibitor, but there is nothing for people coming to work at exhibit houses. Most exhibit houses are too small to have regular training programs, and private equity, now a major player in the industry, is not aware of the need for training. What I&#8217;m teaching is how the whole industry works, the parts of a trade show floor [&hellip;]"}