As so many people have found when going back in time, everything isn’t as you remembered. It’s smaller, less daunting. 20 years ago, I wasn’t overly confident, and here I was coming back to where it all began, the president of a company who understands that confidence comes with experience and knowledge. During my student
Malaysia prepares to welcome the World Federation of Hemophilia Congress 2020. Marking the first time it will be held in Malaysia, the biennial congress will see leading healthcare experts from 125 countries gather in June at the Kuala Lumpur Convention Centre. Malaysia was chosen as the host country for the congress in 2014, with the
International attendance has grown at US shows, but there is still a large segment of international customers who prefer to stay closer to home for trade shows. And many of those customers choose shows in the APAC region. Can any company afford to ignore the impact of the global economy? Not anymore. Perhaps some of
Currently, Japan is preparing for the 2020 Olympics. Tokyo’s The Big Sight will be one of the main venues for the games. The Olympics are creating excitement and a visitor-friendly atmosphere that carries over to trade shows. For example, when you arrive in Japan, don’t take the $100-$200 USD taxi ride from the airport. Now
We all remember our “firsts”—our first crush, our first kiss, our first car, our first job. What about your first exhibit? The first booth I ever designed in my professional career was a hit with my client, not so much with the production shop. During our “put to work meeting,” they snickered, “Hey boys, this
Healthcare exhibiting in the U.S. garners a lot of attention in the press, but the U.S. is not the only country with a robust healthcare trade show program. According to Exhibitor Magazine’s 2017 Going Global Report, the major geographic growth area in exhibitions is in the APAC region—and healthcare exhibiting is quickly becoming a major
2018 – The Year of the Dog. What can we say about dogs? Vigilant and dependable. The ultimate companion, the most trustworthy of animals. Loyal and honest, amiable and kind, cautious and prudent. With their strong sense of duty and sincerity, dogs will do everything for the people who are important to them. At Idea
Idea International has earned the EDPA Certification designation, the first company outside the U.S. to do so. Exhibitors who find shows in the APAC region on their schedules can feel secure in choosing to partner with Idea International since this certification means Idea International’s business practices meet very stringent standards including ethical practices, experience and
If your show schedule takes you to cities like Tokyo, Shanghai, Seoul, or Sydney, do you hold your breath and hope for the best? Don’t risk your investment and the success of your program. Experience peace of mind—half a world away—when you work with the first and only company outside the US to achieve the